Supported by:

Legal Support:

Giving choice back to...

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Individuals

Personalized ads or generic ads
 
Global consent – set preferences once and apply to all sites in SWAN network
 
Change preferences anytime
 
Change preferences on any one site and apply everywhere
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Regulators

Complete audit tracking
 
Encrypted to avoid interference by browser or any intermediary
 
Log level data access vs. data sample
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the Ecosystem

No Browser interference
 
Decentralised data storage to avoid single point-of-failure or control
 
Domain independent loss-less pseudonymous data sharing
 
Complementary to CRM data
 
Supports with Attribution and Global Frequency Capping campaigns

What is SWAN?

Secure Web Addressability Network

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PRIVACY

Global privacy by design identifiers and preference
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REPLACEMENT

Plugin replacement for third party cookie
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RETRO-FIT

Simple to retro-fit into existing ecosystem

Want to learn more about SWAN?

Register for our weekly informal 'drop-in' webinars where we will be discussing the various aspects of SWAN.  Ideal for those that want to know more or provide feedback.

WEBINAR

Introduction

Understand the high level concepts behind SWAN.

WEBINAR

Governance

How SWAN adopts the same approach used to govern commercial aviation and the alps to provide a community resource that can never be dominated by a single corporation.

WEBINAR

Privacy

How the SWAN privacy by design approach keeps people in control and protects privacy in a way other solutions do not.

WEBINAR

Engineering

For the geeks. How SWAN works and what you need to be an operator and user.

Everyone wants enhanced transparency & accountability of the data processing associated with web activity.

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People

Enhanced transparency and ease of understanding

Persist personalization choices - addresses consent fatigue

Enable right to be forgotten

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Publisher

Effective engagement

Optimize advertising yield

Ensure others do not appropriate publisher brand or data

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Marketer

Optimise cross-publisher effectiveness

Ensure publishers deliver what marketers purchased