swan-community’s response to Mozilla commentary

Press Gazette

PressGazette: UK publishers face losing hundreds of millions in display ad revenue when Google switches off third-party cookies


PressGazette: Death of cookies: Publishers urged to embrace non-profit alternative to Google Privacy Sandbox


AdExchanger: SWAN Vs. SWAN: The Differences Between The Two 3P Cookie Alternative Proposals


Ad Age: Digital Advertisers push alternative to Google’s Cookie-Replacement plan


Campaign: Post-cookie battles: Google’s FLoC vs SWAN vs Unified ID 2.0


VideoWeek: Can New Identity Solution SWAN Scare Off Google’s FLoC?

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Bloomberg: Google Is Ending Cookies and the Ad Industry Has an Alternative


New global Community launches Privacy Sandbox alternative – plugin will give people back privacy control

Businesswoman use laptop ,analytics and financial and bank technology concept, chart from computer laptop,Business growth concept

Building on the data sharing code – our plans for updating our anonymisation guidance

Media contact:

Andrew Olley

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