NEWS

swan-community

SWAN.community’s response to Mozilla commentary

Press Gazette

PressGazette: UK publishers face losing hundreds of millions in display ad revenue when Google switches off third-party cookies

press-gazette

PressGazette: Death of cookies: Publishers urged to embrace non-profit alternative to Google Privacy Sandbox

adexchanger

AdExchanger: SWAN Vs. SWAN: The Differences Between The Two 3P Cookie Alternative Proposals

20210331_Google_SWAN_Bloomberg_3x2

Ad Age: Digital Advertisers push alternative to Google’s Cookie-Replacement plan

cookie

Campaign: Post-cookie battles: Google’s FLoC vs SWAN vs Unified ID 2.0

swan-user-experience

VideoWeek: Can New Identity Solution SWAN Scare Off Google’s FLoC?

Screenshot 2021-04-01 at 18.40.34

Bloomberg: Google Is Ending Cookies and the Ad Industry Has an Alternative

swan-community

New global Community launches Privacy Sandbox alternative – plugin will give people back privacy control

Businesswoman use laptop ,analytics and financial and bank technology concept, chart from computer laptop,Business growth concept

Building on the data sharing code – our plans for updating our anonymisation guidance

Media contact:

Andrew Olley

andrew at olleygosspr.com