ABOUT SWAN
User Experience
- Reduces repetitious consent requests
- Simple options and language aid people’s understanding building trust from the start
- People get to the content they want immediately
![swan-user-experience swan-user-experience](https://swan.community/wp-content/uploads/2021/03/swan-user-experience.jpg)
![swan-trust swan-trust](https://swan.community/wp-content/uploads/2021/03/swan-trust.jpg)
Trust
- SWAN enables transparent audit trail of the companies that process people’s data
- Visual indicators confirm compliance by external auditors
- Option to block annoying adverts and report offenders
Privacy
- Privacy by design – pseudonymous identifiers only
- Supports right to be forgotten
- Underpinned by standard Model Terms all participants must adopt
![swan-privacy swan-privacy](https://swan.community/wp-content/uploads/2021/03/swan-privacy.jpg)
![swan-open-web swan-open-web](https://swan.community/wp-content/uploads/2021/03/swan-open-web.jpg)
Open Web
- Web participants “band together” to compete with walled gardens
- Fairness by design principles
- Embraces competition and privacy regulators requirements
Community
- Truly decentralized - all participants are equal
- Competitive environment for operators (just like domain names)
- Only concerned with identifiers and preference – enables others to provide user interface and audit
![swan-community swan-community](https://swan.community/wp-content/uploads/2021/03/swan-community.jpg)
![swan-stable swan-stable](https://swan.community/wp-content/uploads/2021/03/swan-stable.jpg)
Stable
- Stable foundation for identifiers and preferences
- Publishers can optimise revenue and eliminate fraud
- Advertisers can seamlessly transact with the Open Web knowing they get what they pay for
SWAN on Github
![swan.512.pxls.100.dpi swan.512.pxls.100.dpi](https://swan.community/wp-content/uploads/2021/03/swan.512.pxls_.100.dpi_.png)
SWAN is the project that combines SWIFT and OWID to provide a powerful advertising network.
![swift.512.pxls.100.dpi swift.512.pxls.100.dpi](https://swan.community/wp-content/uploads/2021/03/swift.512.pxls_.100.dpi_.png)
SWIFT enables information to be shared across domains on any web browser.
![owl.512.pxls.100.dpi owl.512.pxls.100.dpi](https://swan.community/wp-content/uploads/2021/03/owl.512.pxls_.100.dpi_.png)
Open Web ID schema provides cryptographically verifiable identifiers to support audit and provide a trusted network of suppliers.