Giving choice back to...
What is SWAN?
Secure Web Addressability Network
Want to learn more about SWAN?
Register for our weekly informal 'drop-in' webinars where we will be discussing the various aspects of SWAN. Ideal for those that want to know more or provide feedback.
Understand the high level concepts behind SWAN.
How SWAN adopts the same approach used to govern commercial aviation and the alps to provide a community resource that can never be dominated by a single corporation.
How the SWAN privacy by design approach keeps people in control and protects privacy in a way other solutions do not.
For the geeks. How SWAN works and what you need to be an operator and user.
Everyone wants enhanced transparency & accountability of the data processing associated with web activity.
Enhanced transparency and ease of understanding
Persist personalization choices - addresses consent fatigue
Enable right to be forgotten
Optimize advertising yield
Ensure others do not appropriate publisher brand or data
Optimise cross-publisher effectiveness
Ensure publishers deliver what marketers purchased