Ad Age: Digital Advertisers push alternative to Google’s Cookie-Replacement plan
![20210331_Google_SWAN_Bloomberg_3x2 20210331_Google_SWAN_Bloomberg_3x2](https://swan.community/wp-content/uploads/2021/04/20210331_Google_SWAN_Bloomberg_3x2.jpg)
Digital advertisers are pushing an alternative to web cookies that competes with a Google proposal, the latest industry effort to adjust to new curbs on how personal data is used online.
April 1, 2021