Campaign: Post-cookie battles: Google’s FLoC vs SWAN vs Unified ID 2.0

Editor April 1, 2021 News The brewing battle between Google and the adtech industry to replace the cookie has taken another step with the launch of two distinct offerings from rival camps. While Google has launched FLoC—or Federated Learning of Cohorts—to replace third-party cookies with a process that places people into groups or cohorts based…

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VideoWeek: Can New Identity Solution SWAN Scare Off Google’s FLoC?

Editor March 31, 2021 News While Google believes its ‘Federated Learning of Cohorts’ API will serve as a sufficient replacement for third-party cookies, at least when it comes to interest-based targeting, others in the industry have their doubts.   Read the full article March 31, 2021 News Facebook Twitter Pinterest Linkedin

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Bloomberg: Google Is Ending Cookies and the Ad Industry Has an Alternative

Editor March 31, 2021 News Digital advertisers are pushing an alternative to web cookies that competes with a Google proposal, the latest industry effort to adjust to new curbs on how personal data is used online. A group of ad executives and lawyers detailed an anonymous identifier on Wednesday that lets people control what ads…

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