Bloomberg: Google Is Ending Cookies and the Ad Industry Has an Alternative

Screenshot 2021-04-01 at 18.40.34


March 31, 2021

Digital advertisers are pushing an alternative to web cookies that competes with a Google proposal, the latest industry effort to adjust to new curbs on how personal data is used online.

A group of ad executives and lawyers detailed an anonymous identifier on Wednesday that lets people control what ads they see on the web. The technology, called SWAN, is supported by ad-tech companies including PubMatic Inc., OpenX and Zeta Global Corp.


Read the full article.

March 31, 2021