VideoWeek: Can New Identity Solution SWAN Scare Off Google’s FLoC?
![swan-user-experience swan-user-experience](https://swan.community/wp-content/uploads/2021/03/swan-user-experience-1024x768.jpg)
While Google believes its ‘Federated Learning of Cohorts’ API will serve as a sufficient replacement for third-party cookies, at least when it comes to interest-based targeting, others in the industry have their doubts.
March 31, 2021