Editor May 21, 2021 News The death of third-party cookies could therefore see UK publishers lose hundreds of millions in revenue assuming no alternative is put in place to make up the shortfall.   Read the full article May 21, 2021 News Facebook Twitter Pinterest Linkedin

Editor April 7, 2021 News A group of tech and legal experts have come together to create a non-profit alternative to Google’s Privacy Sandbox following the phasing out of cookies. The group says its Secure Web Addressability Network (SWAN) offers an alternative as Google plans to phase out third-party cookies on its dominant chrome browser.…

Editor April 5, 2021 News There are now two different post third-party cookie proposals dubbed SWAN, in addition to COWBIRD, Dovekey, FLEDGE, FLoC, Gnatcatcher, MURRE, PARAKEET, PARRROT, PELICAN, SPARROW, SPURFOWL, TEETAR, TERN and TURTLEDOVE. (Yes, these are all real bird types). One SWAN exists within the Chrome Privacy Sandbox and the second, released for public…

Editor April 1, 2021 News Digital advertisers are pushing an alternative to web cookies that competes with a Google proposal, the latest industry effort to adjust to new curbs on how personal data is used online.   Read the full article April 1, 2021 News Facebook Twitter Pinterest Linkedin

Editor April 1, 2021 News The brewing battle between Google and the adtech industry to replace the cookie has taken another step with the launch of two distinct offerings from rival camps. While Google has launched FLoC—or Federated Learning of Cohorts—to replace third-party cookies with a process that places people into groups or cohorts based…

Editor March 31, 2021 News While Google believes its ‘Federated Learning of Cohorts’ API will serve as a sufficient replacement for third-party cookies, at least when it comes to interest-based targeting, others in the industry have their doubts.   Read the full article March 31, 2021 News Facebook Twitter Pinterest Linkedin

Editor March 31, 2021 News Digital advertisers are pushing an alternative to web cookies that competes with a Google proposal, the latest industry effort to adjust to new curbs on how personal data is used online. A group of ad executives and lawyers detailed an anonymous identifier on Wednesday that lets people control what ads…

Editor March 19, 2021 News Data is the lifeblood of the digital economy, and the sharing of personal data is key to opening up new opportunities. The recent ICO Data Sharing Code of Practice provides organisations with a practical guide on how to share personal data in line with data protection law. However, we recognise…